Industry: Household, Medical & Hospitality
Services Offered: SEO, Google Search Ads, Google Remarketing
Business Type: Business to Business
Country: Spain
Website Platform: WordPress
Challenges
A Spain-based manufacturer of pillows and viscoelastic products had a vision to promote business digitally globally to get institutional clients and distributors. This business is very competitive,so they were also looking for an economical solution.
Solution
To begin with,OPAL INFOTECH recommended several strategic changes to the website structure,followed by the initiation of our SEO Services. These services were enhanced through our tailored SEO Packages,which focused on optimizing key elements of the site for improved search visibility. As a result,the client began receiving inquiries from across the globe,particularly from Europe and the USA,showcasing the success of our SEO efforts. Organic traffic grew consistently month after month,prompting us to take further action to capture more leads. To effectively nurture these visitors and ensure automatic follow-ups,we suggested and implemented a Google remarketing campaign as part of our technical SEO Service offering. Additionally,utilizing data from Google Analytics,we identified high-potential business areas and targeted them with custom Google Ads campaigns ,ensuring the client’s SEO Package delivered maximum results.
Outcome
In 2 years of time,the company has established a global presence,was able to appoint a distribution network and has also started booking direct institutional orders along with other bulk orders. Today,the website is ranking on the top pages of Google with business-oriented keywords through SEO and focusing more aggressively through Google Ads serviceson business-oriented areas. This means both the efforts of SEO and Google Ads are complimented by remarketing to follow up with potential buyers.
Yearly all Traffic Progress
Yearly Organic SEO Traffic
Yearly Google Ads Traffic
Yearly Google Remarketing Traffic
Conclusion
When you have the right vision,the right direction,and the right efforts,the business results are guaranteed to be competitive.
With a digital legacy established in 1998,the editorial team at Opal Infotechcombines decades of experience with cutting-edge innovation. As a premier Web Development and Digital Marketing agency,we specialize in crafting robust digital solutions –ranging from Custom Web Development and eCommerce platforms to Mobile Apps and Business Website Design. Today,Opal Infotech is at the forefront of the technological shift,helping businesses integrate AI SEO and AI Business Solutions alongside traditional powerhouses like Google Ads and Website Maintenance. Our goal is to translate complex tech trends into actionable growth strategies for global enterprises.
We publish articles to empower business owners with the clarity needed to make informed decisions in a complex digital landscape. Our technical content is designed to demystify high-level innovations like AI and SEO,translating code into actionable business growth strategies.
