Web Development & Marketing of Ecommerce Website dealing in Printers & Toners

25+

Years of Experience

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2500+

Projects Delivered

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75+

Countries Served

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4.9/5

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Trusted by 60+ Sectors. Preferred by Industry Leaders
Zydus Wellness
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Opal Infotech - Team

With a digital legacy established in 1998, the editorial team at Opal Infotech combines decades of experience with cutting-edge innovation. As a premier Web Development and Digital Marketing agency, we specialize in crafting robust digital solutions - ranging from Custom Web Development and eCommerce platforms to Mobile Apps and Business Website Design. Today, Opal Infotech is at the forefront of the technological shift, helping businesses integrate AI SEO and AI Business Solutions alongside traditional powerhouses like Google Ads and Website Maintenance. Our goal is to translate complex tech trends into actionable growth strategies for global enterprises. We publish articles to empower business owners with the clarity needed to make informed decisions in a complex digital landscape. Our technical content is designed to demystify high-level innovations like AI and SEO, translating code into actionable business growth strategies.

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Company Background –

The company is one of the largest online retailers of printer supplies in Canada and USA, having authorized dealership of various brand printers, ink and toner cartridges, ribbons & taps, office machines and IP cameras. The firm follows Canadian Better Business Bureau (BBB) and have earned an A+ rating during the last 12 years.

E-Commerce Marketing Concerns –

There were several concerns of the company to promote their business online –

  1. The initial website layout and navigation was neither impressive nor user-friendly, which needed new attractive layout and easy navigation to execute the checkout process smoothly.
  2. Because of old type of layout and checkout process, the conversion ratio was too low with high bounce rate, which they want to improve with the onsite navigation changes as well with the effective digital marketing.

Solution from Opal Infotech –

In co-ordination with expert web developers and digital marketing team, Opal could provide the effective web solutions as below-

  1. Our development process re-designed the website with responsive layout to make it available to all desktop and mobile users.
  2. We have offered some changes on our end as per the client’s needs in navigation and to make the product visible with easy search.
  3. The complexity of the Checkout process transformed to simple steps.
  4. A comprehensive development to establish the website more search engine friendly to crawl and index better than before.
  5. Website optimization with various on-page and off-page SEO activities to grab Canada and the US market.

Positive Result –

Website redesigning and search engine optimization of the website have brought fantastic results to meet the client’s expectation in terms of website appearance, order execution and organic search visibility as below-

  1. New layout and easy navigation have made it easy for visitors to search their required items prompt in simple ways.
  2. Its responsive design has made the website mobile friendly that have increased the number of mobile users and orders placement through mobile devices.
  3. Search engine friendly URLs have helped the website to crawl and index well in search engine like Google.
  4. Search feature have become more visitor friendly looking for specific brand printing toner and office accessories. The easy search navigation on website has reduced the bounce rate significantly and has helped to list website better than previous in search engine.
  5. After simplifying the checkout steps, the shopping cart dropout ratio have been reduced almost 50%.
  6. Our comprehensive SEO packages and targeted content optimization have greatly enhanced search engine visibility, resulting in a substantial increase in organic search traffic. We’ve seen new user visits almost double, alongside a 28% boost in monthly goal conversions. These efforts have driven significant growth, improving overall site performance and user engagement.

This way, with the new web development technique and digital marketing, the company is able to increase its online visibility for the prospective consumers across Canada, USA and other global destination to lead among their competitors. We can also resolve the site issues which hindered previously in Goal conversions. Customer is satisfied with the results beyond their expectations.