Technical SEO ensures your site structure is clear and crawlers can easily access all your pages. If they can't crawl it, they can't index it, and it won't show up in search results.
A mobile-friendly website with a responsive design is essential for a positive user experience. Google prioritizes mobile-friendly sites in search rankings.
Technical SEO involves optimizing factors that affect page load speed, like image size and code efficiency. Faster loading times can lead to higher rankings.
A technically sound website is inherently user-friendly - Search engines take user behavior into account when ranking websites, so a positive UX can give you a ranking boost.